We all know that television channels make money from advertisements. But, we never know how much money television channels make.
Generally, the TRP(Television Rating Point) is the fundamental reason behind making a good amount of money. If any channel has high TRP then the advertisers have to pay more money to the tv channel.
How does it work?
We can get all the information about any channel. Broadcast authority research council (BARC) provides the approximate data.
Here is the weekly data of top 10 advertisers who have been paying the highest amount of money in television ads. In this week, Hindustan Lever Ltd has spent highest amount of money. Know more about their products and you can easily understand.
Besides, we can also find the top 10 brands that pay the highest amount of money to the television channels.
Here is the list of top 10 tv channels as per TRP. Most of the non-popular channels are on this list because these channels are freely available everywhere.
Also read: 3 Most Effective Global Marketing Techniques
The option of changing categories is also available. For instance, we can check top 10 news and sports channels and we can also check which companies are spending money on these channels for ads.
TRP of Channels
There is a platform available for checking the price and rates of channels. The Media Ant is a marketing company which is providing all the details.
Select any channel and the time duration. You will get the price to be paid at that particular time for that channel.
Here, I have given the comparison, how the price range varies as per the time.
On the other side, the second image is showing the time duration between 8:30 to 09:00 PM. It is the time of the popular show “Taarak Mehta Ka Ultah Chashmah”. That’s why the price of 10 sec ad is nearly 123k rupees.
So, that’s how we can understand the importance of TRP.
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