The highly popular entertainment application Musical.ly is famous among the teenagers and youngsters. It is providing the services such as video creation, messaging and live broadcasting.
Now, Let’s go back to the beginning.
Musical.ly was founded by Alex Zhu and Luyu Yang. Basically, they wanted to create an educational app that provides short videos for each and every subject or topic. After working for almost 6 months, the idea totally failed! They were not able to gain more users. Then both the co-founders decided to change the business industry.
They have less money left to save the company that’s why they have decided to enter in the entertainment industry. In 2015, the company was finally able to attract US teenager and it became famous worldwide.
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As I have discussed above, the main target audience was teenagers and youngsters. It is very common in tech business that if any product is liked by the people of the United States, the world will follow that trend and business growth will become exponential. That’s what happened with Musical.ly.
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People loved the new concept of video editing, messaging and live broadcasting. As many youngsters started using Musical.ly, Hollywood celebrities started creating their small video content.
For gaining more users company started promoting their content( videos created by users of Musical.ly) on Facebook and Instagram. Now, it is not only used by Hollywood celebrities but also used by most of the actors, models, Influencers, Youtubers and sportspersons.
According to Wikipedia, Musical.ly has reached 200 million users by the end of May, 2017.
How To Grow
- It is easier to grow on Musical.ly if you have a good acting skill. One must have to become specialized in any one particular categories. The categories such as comedy, lifestyle, food, sports, vlog, gaming, music etc.
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- By using trending hashtags, one can also grow his/her audience.
- By sharing small video content on Facebook/Instagram.
- By creating duet video with any celebrity.
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- By creating duet video with hot and trending videos on social media.
Why Should Facebook Think?
If people are spending more time watching videos on Musical.ly then it is becoming a part of social networking. As a social media giant, Facebook should think to buy Musical.ly so that it can easily connect advertisers with Facebook, Instagram and Musical.ly.
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