Every business needs a proper marketing strategy to grow. But many big businesses failed because of not accepting change in marketing and advertising method.
However, marketing is not only a single reason for the failure of any business.
THREE GENERATIONS OF MARKETING:
It also includes the lake of innovation, planning, leadership failure, poor management, the lake of capital etc. But in this article, we will discuss the global marketing era.
It was the end of 20th where most of the companies are doing traditional marketing.
Traditional marketing includes radio ads, television ads and banner ads mainly. People were using this method because there were no alternative options.
People are still using this type of method because it has still a huge market place for online business.
Now let us discuss the limitations of traditional marketing. Radio and Television ads are very costly so small companies simply cannot afford.
Banner ads are cheaper compared to radio and television ads but we cannot reach maximum people with the help of banner ads.
Google AdWords was launched on 23rd October 2000. Internet was booming in the United States in the late ’90s. Google AdWords was based on “search” and “keyword”.
It was so cheap in an earlier stage that one was able to reach so many people at minimum cost. After the grand success of AdWords, Google started updating and it becomes popular worldwide.
Google ads are taking most of the internet advertisements. But it is becoming costlier because most of the companies are moving to Google AdWords.
2000 – 2010 was google era, where Google made lots of money from advertisement and still it is a better option.
The most powerful and effective method of marketing is Facebook marketing. Business is all about getting attention from people.
It is so underpriced that most of the businesses are moving towards Facebook ads. The day I am writing this article, the minimum cost of Facebook ads is 65 rupees only and you can reach 2000 people! By using Facebook ads, one can target audience easily.
Also read : How Facebook Will Beat Google?
Instagram is also growing in the advertisement field. Creating ads for stories and post, one can grow business. It is a very effective way because 1-minute video content and 15 seconds of a story can explain briefly about any product.
Thus, it is better than google ads and traditional ads.
Also read : Instagram Influencer : The New Hope
We never know about the future social media trends! It is always better to follow global marketing trend. If you are not following this, your business will struggle to survive.
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