Competitions are everywhere in the businesses. But, when it comes to smartphones, Chinese companies are always at the winning side.
BBK Electronics Corporation
You may know that Oppo, Vivo, OnePlus and Xiaomi are Chinese companies. You would be surprised after knowing this that Oppo, Vivo and OnePlus are sister companies of BBK Electronics Corporation.
Let’s discuss on Oppo, Vivo and OnePlus
Oppo & Vivo
The smartphones of these two companies are based on the camera. Both the companies are highly focused on improving camera quality.
The goal of these two companies is never to give the high-quality processor and long battery life. They have targeted the youth who like to take pictures and love to post on the social media.
Also, Oppo & Vivo never cared about the price. They believe that people tend to pay high only for the high quality of the camera.
From the starting of the company, the goal of OnePlus was fixed. OnePlus observed that there was no company in the market who is selling mid-range smartphones.
Not only mid-range, but OnePlus also believes to give the premium products. The general price of OnePlus phones is 30k-40k Indian rupee.
People who buy OnePlus smartphones are those who are not able to buy the flagship smartphones of Apple and Samsung which has the pricing between 50k-70k Indian rupee.
In just, 4 years, OnePlus became the most popular brand in India for selling the mid-range flagship smartphones.
Now, Let’s discuss what happened recently…
Oppo and OnePlus Vs Xiaomi
Xiaomi had launched RedMi 1 smartphone in 2014. From the Redmi series, Xiaomi’s business growth increased. Now, Xiaomi is the no 1 smartphone brand in India. The company has captured the large market share in the budget smartphone(10k-20k Indian rupee).
To compete with Xiaomi, Oppo launched RealMe 1. RealMe 1 is a budget smartphone and also provides a high-quality camera, long battery life and a decent processor. By this RealMe series, Oppo wants to capture more budget smartphone market.
Recently, Xiaomi launched the POCO F1 smartphone. OnePlus 6 has the same specifications and the price of the smartphone is 35k Indian rupee. And, the price of POCO F1 is starting from 22k Indian rupee only!
Xiaomi wants to crush the market of OnePlus that’s why the profit margin is less than 5%.
Also, the first smartphone of Oppo in the Indian market was Oppo F1. POCO F1 and Oppo F1 are two different smartphones of different companies.
Now, there is a big question about the future prices of OnePlus phones. Also, Oppo will directly compete with Xiaomi in the budget smartphone market.
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