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Internet was not everyone’s cup of tea nearly 5-6 years ago. Because it was very expensive. Today, we all use internet on our smartphones and also have a good data to use.
India may not have the highest internet users in the world yet. But, the country will definitly reach number 1 rank by 2028.
Let’s understand Mukesh Ambani‘s brilliant strategy for Reliance Jio.
As a great business person, he knew that after 30 to 40 years, petroleum is not a good source to sustain the business. Also, his two sons Akash Ambani and Anant Ambani were ready to take the business.
Reliance Jio Infocomm Limited was registered in 2010. The company spend nearly 4 years to spread network in the country.
Other big companies like Airtel, Vodafone and Idea knew that Reliance Industries was planning to enter
Today, we can see Vodafone and Idea both are merger company. Both the companies are in big loss.
Airtel is the only company which is fighting against the data war with Reliance Jio.
Reliance Jio Strategy:
Reliance Industries has used a unique business strategy that is already done by many big companies such as Google.
This strategy is called as ‘Give, Give, Give and ASK’.
Reliance Jio was launched by providing free internet 4 Gb/day. After 3 to 4 months the company reduced the data to 3 Gb. Soon after, it was 2 Gb/day. And after 1.5 years of testing purpose, the company provided 1 Gb/day.
Besides, they were providing free internet and India is price sensitive market. That’s why they able to create very large consumer base before officially launching the company Reliance Jio Pvt. Ltd.
The company gave free internet to the country. Now, it was time for the company to start making revenue. The company started with 300 rs for 84 days. And 1 Gb data per day.
Telecom giant Reliance Jio infocomm ltd. was providing free voice calling to any local number. This was also the biggest move to capture the large market.
It was still better deal rather than any other telecommunication company in India.
Still, you can see the growth of Reliance Industries. It is only because of Jio. They also started providing Jio mags, Jio music, Jio cinema, Jio TV and many more.
That’s why people prefer to use Reliance Jio sim-card as secondary card.
That’s how ‘Give, Give, Give and ASK’ strategy worked for Reliance Jio.
According to the economic times, Mukesh Ambani had invested nearly 150,000 crores before the starting of the company.
Recently, Jio has crossed 250 million users. And by the end of 2025, the company is expecting to get 500 million users.
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